With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.
However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future.
But before you utilize these free email marketing tools, find out how email marketing is used to interact with users and if it will remain a viable strategy in 2022.
The Data Behind Email Marketing
Here are a few stats to prove email marketing’s dominance in marketing strategies globally:
- In 2021 alone, the number of worldwide email users was about 4 billion, which is expected to increase to 4.6B users worldwide in 2025
- More than 300B emails are forecasted to be received and sent every day in 2022
But if you want to derive maximum benefits from email marketing campaigns, you have to take an all-inclusive approach towards making the right and fitting email marketing strategies.
Luckily, there is a range of credible, effective, and free email marketing tools you can use to organize and schedule various email campaigns.
What’s more, they even provide analytics to ensure success.
5 Reasons Why Email Marketing Is Still Vital In 2022
And if you needed more convincing, here is why you should stick with email marketing:
1. Email Marketing Allows for Personalization
Email marketing enables marketers to create customized content for customers according to their buying patterns, journeys, behaviors, and other factors.
Utilize data trackers and analytics to know what interests consumers have. Plus, what sort of products or content do they like most.
For instance, if your consumers like a particular clothing design from your catalog, you can personalize emails by including related products.
Essentially, you can use email automation software tools to view where your consumers lie in a sales funnel stage and create content accordingly.
2. It Produces Better Outcomes Than Most Other Marketing Channels
Believe it or not, email marketing gives the highest ROI (return-on-investment) than several other marketing means.
So for every one dollar spent, email marketing produces more than $40 in ROI.
In addition to that, it provides improved conversion rates. Various studies show email generates 66% of conversions. It’s 40-times more efficient and successful than other social media channels.
To get the best results, regularly monitor the metrics of your email marketing campaign, such as click-through rates, engagements, bounce rates, etc.
3. Email Marketing Cuts Costs
Compared to conventional marketing approaches, email is both cost-effective and straightforward.
To begin with, you don’t require a huge budget to advertise, produce, or print the ad. Therefore, it avoids the associated expense of hiring a digital and video production crew.
In email marketing, all you’ve got to do is hire a professional graphic designer to create appealing visuals along with excellent content, and you’re all set.
Additionally, as people increasingly rely on mobile phones now, email is an effective way to connect with potential customers.
4. It Creates Brand Loyalty & Connection
Email marketing campaigns are among the most effective ways to boost brand awareness among customers.
For example, you could send informational content regarding brands’ mission, products, values and interact in a much healthy debate with your targeted groups.
When your potential customers better understand what your business stands for, chances are, they can engage and connect with it much better.
So to form a steady connection with users, create consistent, long-term email marketing strategies to keep consumers anxious for your next email.
5. Email Marketing Amalgamates with Other Marketing Means Seamlessly
One of the best things about email is that you can integrate it seamlessly with various other social channels such as:
For instance, businesses can put social platform icons in emails and request readers to follow.
In addition to that, you could display a collage of Instagram posts in your emails to show consumers a sneak peek of your business’s Instagram profile.
Many marketers place “Pin it” options in emails to enable consumers to directly save images to their accounts.
Email marketing strategies are a winning way to communicate with potential customers and collect valuable insights.
And these resources will help you create a cohesive buyer journey and build brand awareness among the audience.
The techniques mentioned above will help you create robust email marketing strategies that compel new customers to engage with the brand.
Jay Ripton is a freelance business and technology writer out of Scottsdale. He loves to write to inform, educate and provoke minds. Follow him on Twitter @JTRipton