Top Enterprise Sales Tools to Adopt in 2022

January 6, 2022·4 min read

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Digital transformation is driving the need for enterprise sales tools. We’ve compiled a list of the top 10 enterprise sales tools to try in 2022.

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation.

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. But not all technology is equal. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

  1. Contents
  2. 1.Humanizing Sales Enablement
  3. 1.1Types of Enterprise Sales Tools
  4. 2.Top 10 Enterprise Sales Tools
  5. 2.1 Salesforce
  6. 2.2 LinkedIn Sales Navigator
  7. 2.3
  8. 2.4 Zoominfo
  9. 2.5 Terminus
  10. 2.6 Tableau
  11. 2.7
  12. 2.8 Gong
  13. 2.9 DocuSign
  14. 2.10 Vidyard Enterprise Video Platform

Humanizing Sales Enablement

Sales enablement simply refers to the tools that help your sales team connect with potential customers. Once upon a time, any smooth-talking salesperson with a well-designed pitch could close the deal. But today’s decision-makers need more. They need proof, transparency, and connection even to consider taking the next step. As the sales process becomes more human, your team’s tools to do their jobs effectively also become more human-centric.

Enterprise sales tools provide the functionality to compile all your core sales enablement requirements with an easy-to-use platform so that your team has the right information at the right times during the customer journey to build your customer base. 76% of organizations saw a significant increase (6%-20%) in closes when they invested in sales enablement tools.

Types of Enterprise Sales Tools

There are five types of important enterprise sales tools:

  • Data Collection and Reporting
  • Defined Sales Processes
  • Lead Scoring Systems
  • Contact Databases for Leads, Next Steps, Customers
  • Sales Content (Case Studies, Demo Decks)

As working from home and hybrid work continues to be embraced as the “new normal,” sales teams increasingly rely on recorded video sharing by the salesperson instead of in-person product demonstrations. As industries truck through the isolation of the COVID-19 pandemic, human-focused enterprise sales tools are redefining what’s possible for the foreseeable future.

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