The two choices for anyone with a new idea

“It’s simple.”

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“It’s complicated.”

When you talk to someone about your new idea, they’re going to realize right away that it’s one or the other.

The trap is trying to pitch a complicated cultural shift, possibility or project as if it’s simple.

Darwin’s insight about how the world evolved is simple once you understand it, but it represents such a conceptual leap that bringing it to someone who’s looking for a simple and easy explanation is sure to fail. But if you invite someone along for a journey instead of a quick fix, you earn the right to take your time and tell your story.

Some non-profits are simple, “there’s an earthquake, and these people need food right now.” Some are complicated, “we can create a significant, permanent change in the culture by treating people with dignity so that they can live fuller, more complete lives.”

The simple/complex trap often confuses well-meaning people in politics, business and the arts. The solution isn’t to dumb down the complex. The solution is to invite the right people along on the journey.

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