The Essential Zoom Webinar Guide

May 10, 2022·7 min read

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Zoom webinars are a top tool for engaging prospects and customers. Learn how to get the most out of your Zoom webinar with this step-by-step guide, packed with tips from the webinar pros.

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Plus, 53% of companies have already leveraged synchronous video content through live webinars.

Webinars are one of the best uses of your online event bandwidth. They’re a great way to connect with your prospects and customers, and they’re considered one of the most effective content delivery channels.

One of the top tools for hosting webinars is Zoom. In this guide, we’ll dig into everything you need to know about how to use Zoom Webinar—from pre-webinar prep to post-webinar follow-up. Plus, our in-house webinar experts share their Zoom webinar best practices.

  1. Contents
  2. 1. Zoom Webinars 101
  3. 1.1 Zoom Webinar vs. Meeting
  4. 1.2 Zoom Webinar Features
  5. 2. How to Host a Webinar on Zoom
  6. 2.1 Before Your Zoom Webinar
  7. 2.1.1 How to Set Up Your Zoom Webinar
  8. 2.1.2 How to Add and Invite People to Your Zoom Webinar
  9. 2.1.3 How to Set Up Branding, Q&A, Polls, and Zoom Live Streaming
  10. 2.1.4 How to Integrate Your Zoom Account with Vidyard
  11. 2.1.5 How to Hold a Practice Session
  12. 2.2 During Your Zoom Webinar
  13. 2.2.1 How to Use Zoom Webinar Q&As
  14. 2.2.2 How to Use Zoom Webinar Polls
  15. 2.3 After Your Zoom Webinar
  16. 2.3.1 How to Offer Your Zoom Webinar On-Demand

Zoom Webinars 101

Zoom Webinar vs. Meeting

What sort of Zoom event should you be using? Here’s a breakdown of the difference between a Zoom webinar and a meeting.

  • Zoom Meetings: All participants can talk and share their webcam video. Meetings are great for smaller groups and higher interactivity, such as when you’re holding a team catch-up or getting in touch with a customer or prospect.
  • Zoom Webinars: These are best for events where a small number of presenters are engaging with a large body of attendees. Webinars grant hosts more control over how participants engage. Webinars also enable several other features that aren’t included in Zoom meetings. (We’ll cover those features in more detail shortly.)

Zoom’s various meeting plans, whether free or paid, let you host meetings of varying sizes. However, Zoom Video Webinar is a separate add-on. Hosting a webinar on Zoom means you’ll need to have the webinar plan enabled on your paid Zoom account. A free account won’t cut it.

Your Zoom webinar cost will depend on the number of participants; webinar plan tiers add to the audience size, capping out at 10,000.

Zoom Webinar Features

Zoom webinars offer a number of features above and beyond Zoom meetings. These are a few you’ll find the most useful for running your webinar:

  • Automatic Muting: When participants join, their microphones and webcams are automatically disabled. Hosts can choose whose mics to enable.
  • Q&A and Polls: Want to keep your audience engaged? Answer their questions or open an audience poll to get them thinking about your topic.
  • Practice Sessions: Do a dry run of your webinar ahead of time to head off technical issues and pre-session nerves.
  • PayPal Integration: Accept registration fees through Zoom.
  • Participant List Visibility: Only hosts and panelists can see the participant list, protecting attendees’ privacy.
  • Webinar Reporting: View metrics on registration, attendees, engagement, and more.
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