The Best Sales Prospecting with Video Templates

May 19, 2022·11 min read

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Sales prospecting with video is a creative way to pique interest with potential customers. We’ve rounded up the top 10 templates and ideas to help you get started.

To succeed at sales prospecting, you need to reach out and connect with customers in a meaningful way. Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect.

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click.

The beauty of sales prospecting with video is that in just under two minutes, you can:

  • Catch a prospect’s attention by emailing a video personalized made just for them
  • Help put a face to a name and show who you are
  • Quickly cut to the core of how you can help a prospect with a pain point
  • Show a quick demo of your product
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  1. Contents
  2. 1. The Benefits of Using Video in Sales Prospecting
  3. 1.1 Some of the potential benefits of using video in prospecting include:
  4. 2. Top Templates for Sales Prospecting with Video
  5. 2.1 Webcam ‘Selfie’ Video (with or without Prop)
  6. 2.2 LinkedIn Profile ‘Hover’ (Prospect’s Profile)
  7. 2.3 Relevant Article, Comment, or Post ‘Hover’
  8. 2.4 Website ‘Hover’ (Prospect’s Website)
  9. 2.5 Successful Customer Profile or Story
  10. 2.6 News or Milestone ‘Congrats’
  11. 2.7 Solution Show-and-Tell (Short Teaser!)
  12. 2.8 Promoting an Event or Webinar
  13. 2.9 Sharing a Content Asset, Article, or Blog Post
  14. 2.10 Pre-Meeting (or Post-Meeting) Video
  15. 3. Beyond the Templates–Getting Creative
  16. 3.1 Go the Extra Mile
  17. 3.2 Don’t Be Afraid to Try New Things
  18. 3.3 Share Your Solution to a Prospects Pain Point
  19. 4. Mastering the Art of Subject Lines and Intro Copy
  20. 4.1 The Art of the Sales Subject Line
  21. 4.2 The Art of Sales Intro Copy
  22. 5. Time to Get Creative

The Benefits of Using Video in Sales Prospecting

Some of the most commonly used formats in modern prospecting are phone, email, and social media. But all of those formats, especially email and social media, can be enhanced by including video in your message. It has been proven that video can enhance the impact of a prospecting call and boost response rates.

Companies across the globe are realizing the benefits of using video in prospecting calls. In fact, the investment in user-generated or one-to-one video has increased dramatically in recent years.

So how do you include video effectively in your prospecting call? Well, it’s a lot easier than you think. By acquiring an online video platform or even using a free tool like Vidyard, you can easily record, share, and manage your videos all in one place.

Investing in tools for your sales team, especially now that many of us are working from home or remotely, is a must. The digital-first world is here, and incorporating video into your sales funnel is a surefire way to make sure your prospecting calls are noticed and cut through the noise.

Video in sales conversions is on the rise because of the human connection that video can bring to an otherwise normally static interaction.

Some of the potential benefits of using video in prospecting include:

  • It creates a personal, human, and authentic connection point
  • It can leverage your personality and body language
  • There is an opportunity to use visuals
  • It has the ability to demonstrate effort and commitment
  • It can pattern disrupt and grab their attention
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The Best Video Prospecting Tool Easily record and share prospecting videos.

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Top Templates for Sales Prospecting with Video

Once you get into the rhythm of using video in your sales cadence, you will begin to find out what works best for you and your clients. Whether consciously or not, every seller using video develops templates and scripts that are reused over and over.

Try to develop and evolve your own templates and scripts based on your unique personality, delivery style, target personas, and industry needs.

Compared to standard text-based email and voicemail, video message templates can be multi-dimensional. They can include:

  • The use of both webcam and screen share
  • The ability to develop and use a messaging ‘script’
  • Visual elements or props
  • A dynamic thumbnail image

We’ve rounded up some proven ways to get started with sales prospecting with video and video prospecting ideas worth stealing. Try out some of these top templates and ideas and see what works best for you!

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