The 4 Types of Sales Videos You Should Be Using

August 23, 2022·4 min read

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There’s more than one kind of sales video. Learn more about the four main types of sales videos and how you can use them in your cadences.

Using sales videos as part of your cadence gets you and your message in front of more buyers. It can kickstart a conversation, help explain something better suited to be shown vs. written or reignite a stalled deal. It can even elevate the post-sales experience by assisting customers to troubleshoot common problems, reduce churn, or upsell accounts.

When it comes to creating a video for sales, it can be as simple as pressing the record button. However, there are several different types of sales videos to choose from to create and share. Each one is suited to distinct goals you’re trying to achieve, and some may fit better than others for different points in your sales cycle.

The more precisely you match your sales video format to your prospect’s mindset, sales stage, or the type of message you’re aiming to convey, the more effective your sales videos will be.

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  1. Contents
  2. 1. The 4 Sales Video Types You Should Be Using
  3. 1.1 The Webcam Video (a.k.a. Selfie Video)
  4. 1.2 The Screen Share Video
  5. 1.2.1 Take Your Screen Share Video to the Next Level
  6. 1.3 The Video Playlist
  7. 1.4 FAQ Video (or the 80% Video)
  8. 1.5 Pro Tips for Sales Videos

The most effective style of video depends on your use case and the message you’re trying to deliver. Webcam videos are great for introducing yourself and delivering short, personalized messages to build a relationship. Screen capture videos—with or without your webcam turned on—can be more versatile, offering a great way to deliver a longer message or to share knowledge. With screen captures, you can easily add supporting visuals to explain how you can solve their problems, walk them through a contract proposal, demonstrate your product, and more. It’s all about being able to show and tell!

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Michelle BenferHubSpotVP of Sales

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