Marketing campaign Monitor’s Year in Evaluation

2022, another eventful 12 months. We navigated our way via new problems and new advertising tendencies that continue to hold us on our toes. But with all this “new,” we nonetheless produced confident we progressed our techniques to stand out and connect with our viewers.

This yr has introduced a renewed concentrate on nurturing current shopper interactions, by creating have faith in, building long lasting impressions and delivering benefit, all in the pursuit of true relationship. We imagine that connecting with our prospects is how we measure success – so this development, for us, is just one that will go effectively into 2023 and past.

We’re very pleased to say our platform and our buyers have conquered this new landscape to efficiently join and convert audiences like by no means right before. But, in advance of we near out on a fruitful 2022, let us take a minute to seem again and acknowledge the achievements and milestones we’ve completed.


Together, we designed an impression

This yr, Marketing campaign Keep track of shoppers made use of our platform to send out extra e-mail than at any time ahead of – 31,985,621,168 to be exact, that were being opened up in 248 nations around the world throughout the entire world*. Which is some serious attain!

And, you created 491,373 e-mail templates that built confident you stood out in the inbox.


You embraced technologies and leveled up your electronic mail advertising video game

You harnessed the energy of electronic mail, A/B tests 140,663 strategies and location up 41,382 automatic journeys. Imagine of all the additional engagement and conversion you drove!

Our new item releases made it much easier for you to produce impactful strategies

2022 highlighted some of our most remarkable releases to date. We debuted 26 new functions that centered on offering you a smarter, faster and of system more simple way to make impactful campaigns that acquire your advertising and marketing to the subsequent amount.


Our biggest and most remarkable release for 2022 was the start of Marketing campaign Keep an eye on SMS – which is now obtainable to contracted clients sending SMS to the Usa, United kingdom, Australia and Canada, with expanded availability coming in 2023 (enjoy this house)!

Our monumental SMS launch now offers our prospects obtain to one particular of the most potent and successful advertising and marketing channels, so they can hook up and change like under no circumstances before:

  • The exact intuitive marketing campaign development interface as electronic mail, so you’ll discover it quick to get your SMS campaigns up and jogging quickly.
  • Boost the speed of return on your advertising and marketing investment by encouraging quick actionfrom your subscribers.
  • Seamlessly seize SMS permissions so you can develop your listing, boost sales and push urgency with more touch points.

But we did not stop there. Listed here are the some of the other element highlights:

Test out all our solution enhancements from 2022, here: What’s New in Marketing campaign Watch.

You can count on us

We supported you with a 99.51% supply charge for all electronic mail strategies despatched. And with 99.98% application availability, your working experience was seamless with minimal interruptions.


Our crew experienced your back every single stage of the way

When you necessary aid, you liked that we have a focused guidance crew, with real specialized know-how – and we know this simply because 90% of you ended up happy with how our workforce solved your requests.

We retain you in advance of the curve with very best procedures

We appreciate making information to help you in products most effective follow and assistance you navigate advertising and marketing industry shifts and traits. We glance forward to bringing you even more material and connecting as a neighborhood by way of gatherings in 2023, but for now let us test out some highlights from 2022.

  • SMS Finest Tactics Assets Hub: Our crew has performed a ton of research on SMS greatest procedures (so you really do not need to).
  • E-mail Academy: Preference Center very best practices: We extra a new on-line email marketing and advertising system to our E mail Academy family members
  • Alerts22: our digital marriage marketing function, hosted by CM Team, brought you 30 displays about 4 times mapped to the 4 levels of connection marketing and advertising – Purchase, Engage, Personalize and Keep. Watch the sessions on-demand.
  • Deliverability Q&A: We know how essential deliverability is to you, so we sat down with our in-residence deliverability qualified, John Peters, to support you improve inbox placement and engagement through the busiest time of the year.
  • We introduced above 20 new stylish electronic mail templates that assist you generate desire and engagement in your e mail programs. Locate them below the ‘latest category’ in the electronic mail builder.


And alongside one another, we arrived at new heights

It’s because of our partnership with you that we been given sector recognition. Here are a pair of awards we’re happy of

As a portion of the CM Group household, we are exceptionally happy and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a correct testomony to the whole CM Team doing work towards a far more inclusive and responsible business enterprise.

CM Team was also selected as a single of the hottest marketing and advertising tech organizations of 2022 by Business enterprise Insider and “Best In general MarTech Company” for the third consecutive 12 months by MarTech Breakthrough Awards.

But it wouldn’t have been attainable with no you

We’re very pleased to be a partner who can expand together with the switching advertising and marketing landscape and assist you seamlessly join with your audience, no issue what difficulties occur. Regardless of whether individuals alterations are the way we eat facts, changes to laws and insurance policies, or even adjustments to advertising and marketing methods in the present economic weather – we’re usually completely ready to adapt and pivot. Marketing campaign Monitor’s coming Shopper Tendencies Index will forecast some of these modifications expected through 2023, so you can confidently navigate the new year (keep tuned for a lot more!).

Every yr, we simply cannot visualize getting far more motivated than we already are by the entrepreneurs who creatively use Campaign Keep track of to join with their customers. But listed here we are, wrapping up 2022, emotion even extra impressed than ever. We can not hold out to see what the up coming year provides – and we search ahead to currently being a component of your journey in 2023.

*Making use of Nation Codes as the evaluate ISO3166

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