HTTP Status Codes and SEO in 2018 [2:30]

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hello everyone this is Kevin with Ballen Brands and today I'm going to discuss HTTP status codes and how they
relate to search engine optimization when a website visitor or search engine
crawlers visits a page on your website the server sends out a three digit
status code in response today we'll look at four of the most important of these
codes 200 301 404 and 410 200 status code the 200 status code is the most
common and tells web browsers and search engines that the requested page was
successfully found all of your existing web pages will return this code 301
status code the 301 status code tells web browsers and search engines that the
requested page has been permanently moved to a new location this status code
is important for SEO if you ever change the URL of an existing page or move the
page to a new location be sure to set up a 301 redirect from the old URL to the
new URL remember to only use a 301 redirect when the old URL and new URL
have identical or closely related content a common mistake is believing
that all of your deleted pages should be 301 redirected to your home page in most
cases this is not a good idea it could confuse your website visitors
and have a negative effect on SEO 404 status code the 404 status code tells
web browsers and search engines that a requested page couldn't be found you may
have heard that 404s are bad for SEO but that isn't necessarily true 404s are a
normal and expected status code for pages that don't exist however if your
website contains a large number of broken links due to misspelled urls or
outdated content this can have a negative impact it's a good idea to
occasionally check your website to find and correct broken links 4:10 status
code a 410 status code tells web browsers and search engines that a
requested page has been permanently removed and will not return this status
code can be useful when you've deleted a page from your website that has no
relevant replacement page for you to 301 redirect to this code tells Google and
other search engines to stop trying to access the page and remove it from the
index the 404 and 410 codes are very similar and in most cases a 404 can be
used in place of a 410 but using a 410 for a permanently deleted page might
help Google to remove that page from the index
quicker this helps Google to spend time crawling pages that matter rather than
returning to pages that no longer exists for more great videos and tutorials
please subscribe to our YouTube channel if you have any questions about HTTP
status codes feel free to leave a comment below the video and we'll see
you next time

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