the primary goal of any email subject line is to get the recipient to click open it's so important that it has its own email marketing metric i'm darlene this is london and we've got some tips on creating awesome subject lines that get opens first it's important to note that a compelling subject line can only be created with high quality content so rather than thinking of your subject line as an afterthought review your content and see how it drives your subject line so let's take a look at our subject line writing tips be sure your subject lines are specific they should tell the readers what they're going to find inside for example consider the subject line only three days left of this great offer for godaddy subscribers see it's totally clear what the email is about and when readers open it they know that they'll get the details about the special offer and as a bonus it has a clear call to action and adds a sense of urgency without being too over the top the purpose of the subject line is to provide a preview for the email and to capture the essence of the subject matter for this reason it's best to avoid being overly clever or vague with the subject line for example here's the subject line from a clothing retailer right before the holidays justin are new arrivals for your next social event see just a little excitement with the just in and then a simple straightforward description of what's inside use the subject line to drop some names and by that we mean your own name the top subject line writers will either use their company name product name or both in fact when we researched our email marketing customers with the highest open rates 76 percent of them had either their business or product name in their subject line if you're unsure which words best suit your subject lines try comparing them using google trends while it's technically an seo tool it does offer great insights into current online interest some pros use it for subject lines when they want to determine which words will be more powerful or whether to lead with one timely topic over another if the thought of coming up with witty and compelling subject lines sounds a little overwhelming try out some of the free online subject line tester tools you can use these tools to check for online triggers get suggestions on how to make your subject lines more effective and evaluate how clickable they are and remember a great subject line is built on the foundation of solid email content now let's recap our subject line writing tips keep them specific avoid being overly clever or vague try including your business or product name visit google trends to find the best words to use and take advantage of online tester tools i'm darlene this is london thanks for watching [Music]
