How to Use Video for Sales to Crush Quotas

August 23, 2022·9 min read

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Discover why video selling is the most powerful tool in your arsenal, what types of sales videos to make, when to use them, how to get your team on board, and more.

It’s easy to understand why people are more honest, agreeable, and willing to do deals face-to-face because looking someone in the eye gives you a natural level of trust. But in today’s virtual selling and hybrid work world, the ability to meet a prospect in person is limited. The fix? Video for sales.

Video is no longer used just for product demos. With the help of online video platforms, video can be at every stage of the sales cycle, from outreach through to closed-won and handed off. We’re talking about one-way video, known as asynchronous video, which brings back that high-fidelity face-to-face connection and all the mutual accountability that comes with in-person meetings.

Asynchronous video is nothing short of a sales secret weapon, and this article will explain how to use it to crush your quota.

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  1. Contents
  2. 1. The Benefits of Video for Sales
  3. 1.1 Sales videos:
  4. 2. Where to Use Video Throughout Your Sales Cycle
  5. 2.1 Grab Attention
  6. 2.2 Breathe Life into Your Value Prop
  7. 2.3 Move Deals Towards Close
  8. 3. The 4 Types of Video for Sales
  9. 3.1 Webcam Video (a.k.a. Selfie Video)
  10. 3.2 Screen Share Video
  11. 3.3 Video Playlist
  12. 3.4 FAQ Videos
  13. 4. Video Selling Best Practices
  14. 5. Why Sales Teams Need a Video for Sales Strategy
  15. 5.1 Sales managers should look at:
  16. 6. Selling Your Team on Video
  17. 6.1 There are two ways video typically spreads:
  18. 7. Get Up and Running with Video for Sales
  19. 7.1 Ask yourself:
  20. 8. The Key to Getting Started is Starting

The Benefits of Video for Sales

Video makes people’s ears perk up. Almost all of us feel compelled to click a play button when we see it, and that gives you the power to compel people to watch your video, even when they wouldn’t read what you wrote.

image thumbnail with play button shows just how enticing sales videos can be

If you clicked the button above, you know what I mean. Really, there are five good reasons you should use video in your cycles.

Sales videos:

  1. Break through inboxes and can earn 3x more responses.
  2. Build relationships at a distance. Video makes people feel like they know you, which makes them more emotionally committed and responsive.
  3. Explain complex topics simply. Video allows you to show, not just tell, and explain more thoroughly.
  4. Save time. Higher response rates mean more time spent actually selling.
  5. Accelerate deal cycles. Some companies cut their deal cycles in half with video.

That’s probably why HubSpot has called video prospecting one of the 10 skills every sales development rep needs to master. (And they’re not the only ones who stand to benefit.)

How HubSpot Uses Video for Sales

HubSpot uses video across their entire global sales organization spread across five continents. With video, they’ve achieved 4x booked meetings. Hear from three people in HubSpot’s sales organization on how they use video, how they rolled it out to such a large team, and why they think it’s so important to sales success. Get the full story in our case study.

Ready to try? The only question is where you should begin using video for sales.

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