hey everyone have you ever wondered how to
keep your fan base engaged with your music after getting an initial site visit or a sale
email campaigns are a great way to follow up with people interested in your music and keep
them updated on any new products or things you have going on today i'm going to show you how to
create an effective email campaign that actually gets click-throughs and helps you convert your
streams and visits into sales before we set up an email campaign though we're going to need an
email list of contacts to be able to send it to there are a few easy ways to build up a
contact list that i'll show you right now first we'll just go ahead and make
sure our mailchimp account is connected so every time we collect an email it'll go
straight into our mailchimp account contact list now that that's set up the easiest way to collect
emails is to exchange them for free downloads on your beats so let's turn on free downloads
in exchange for an email address right now free downloads are for not-for-profit use
and don't come with a license agreement so people who are interested in your music can
still listen to and write to your beat but if they ever want to record and release any music they
need to come back and actually purchase a license a great way to increase the chance of them
coming back to actually purchase a license is by following up with an email later
on which we'll go over in a little bit another great way to collect emails is by offering
some type of incentive in a pop-up form on your pro page when people visit your pro page to check
out your music you can set up a pop-up form that will appear right when the page loads reading
any message you want a strategy that i've noticed is really effective is offering free beats or a
coupon code for a discount on their next purchase this will really encourage people to make a
purchase immediately and build trust from the customer because they're able to offer value to
them right at the beginning of the relationship you can configure these within your
mailchimp account to automatically send as soon as people sign up let's go
over to mailchimp to set that up right now so what we're going to do is create a welcome
email for this i want to bring in email expert allison to show you the best practices to set up
a welcome email hey guys i'm allison the inbound marketing manager at beatstars like jamil said
i'll be showing you all how to set up your welcome email and mailchimp along with tips and best
practices to help increase your email open rates first things first why bother sending welcome
emails well welcome emails are proven to be way more engaging than any other marketing email in
fact welcome emails have 86 higher open rates than other marketing emails and 74 of new subscribers
expect to receive a welcome email subscribers who receive welcome emails show 33 percent more
long-term brand engagement than those who don't if you'd like to retain your new customers
and turn them into loyal long-term clients welcome emails can help with that to get started
go to mailchimp and click campaigns to the left of your screen click on create campaign in the top
right hand corner and then click email next you're going to want to go to automated and then go to
email subscribers when they're tagged selecting this template will allow you to send a welcome
email to a specific audience tag or contact list automating an email means that anytime a new
contact enters your list an email will be triggered and sent to that new customer's inbox
set up your campaign name i'll call mine welcome email plus discount code and then proceed
to select your audience on this next page be sure to edit your trigger time and the audience
tag that you would like the email to be sent to i'm going to reset the delay to immediately and
then send the emails to the subscription form tag once this is all set you can click design email
first we'll start with your email subject line your subject line is more important than you
think and could ultimately make or break your email open rates and interactions your subject
line should give a clear indication of what the email will be about while the preview line should
act as a window until your email body will say keep your audience in mind when writing
up your subject in your preview lines so for this email subject line
i'm going to go ahead and put welcome take 20 off your beat purchase with
an emoji at the end and then for the preview line i'm gonna put glad you're here to prove
it here's a special deal for you this will ultimately help entice the recipient to open
the email and then actually utilize the code and then next you're gonna set up your from name
and i'll use the producer name beats by stellar and then after that ensure your from email
address is correct now we're going to get into actually building out your email so first
you'll want to select your template i'm going to start from scratch and use the basic one column
layout and then once you go to this next section this is where you'll actually design and then
build out the email mailchimp's great because it has an easy to use drag and drop module and you
can use that to kind of spice up your email design since this is a welcome email we'll keep it simple
and to the point all right so for starters your logo should always be placed in your emails
ideally towards the top so that your reader has a clear idea of who the message is coming from
so what i'm gonna do is just simply upload my logo and once that's processed you can actually change
your logo display size as needed so if it's too big you can reduce the size or if it's too small
you can go ahead and maximize it so the next thing i'm going to do is upload an email header
to kind of give the email a pop of color and a form of visual element i went ahead and created
this header in canva using their email header template and i made sure that the header's design
reflects the style of beads by stellar's brand so that recipients have an idea of who he is and
what they have to offer through visual components next you'll want to fill in the copy of your email
you can go ahead and keep your copy short sweet and straight to the point so for this email i'll
start off by thanking the reader for subscribing next you should give your reader an idea
of who you are what you're about and what you have to offer and just remember that
while you're building a professional brand it's also important to be personable with
your audience remind them that there's a real person behind the screen so you know be
sure to include elements of your personality and personal touches you should also give them
a reason or a motive to continue to check back into your store or future emails this is a
great opportunity to drop your promo code along with any important release dates
or information surrounding future deals so for emphasis on this important text i'm going
to use mailchimp's box text feature to help draw my reader's attention to this area this next one
is super important you're going to want to always include a call to action button in your emails to
help draw your readers back to your website this will ultimately help increase your site traffic
and give your email a purpose i'm going to go ahead and write use promo code seller20 for this
emails button and link it back to my beat store lastly be sure to include your social
media handles at the bottom of the email with mailchimp's drag and drop social follow
section and plug your handles anytime you can email's no exception to this after that click
next ensure your audience information and email triggers are correct and then go ahead and
start your send off and there you have it your first welcome email just be sure to continuously
monitor your welcome emails performance and stats and as you start sending more emails and learn
more about your audience's behavior you can better adjust your email subject preview line and even
your copy and graphics to drive better results best of luck and i hope this helps so now we have
a welcome email for customers who have yet to make a purchase but what about people who have already
purchased a beat from us there's still marketing opportunities to turn these members of our
audience from one-time sales into repeat customers let's set up an email for a section of our
audience who have already purchased a beep from us let's go to create and create an email we're going
to select automated here so that every time we tag someone as a buyer they'll receive this email if
someone purchases a beat from you on beatstars they'll automatically be tagged as sales so that's
one way to get them added to the tag you can also always manually tag anyone in your audience too in
this menu here we can set some conditions for the trigger we'll schedule this to send one day after
we tag them as sales schedule will leave as it is now we'll segment it and we'll select
contact is a member of segment or tag we can also add a post send action if we want like
if we want the tag to be removed after the email is sent if that helps you organize your contacts
better i'm going to leave that blank okay now let's actually design our email since these people
have purchased from us the content of this email is going to be different than what a welcome email
would be we can offer them supplemental things to a beat purchase like a mixing and mastering
service maybe a discount on another purchase links to similar beats to the ones they bought
or maybe just a friendly email thanking them for their purchase and letting them know you'd like
to hear their completed project once it's released there are a ton of different options you can
choose from to assist your marketing efforts and build great relationships with your customers
just fill out the rest of the fields using the same guidelines from the welcome email we built
earlier and now depending on whatever you've chosen to include in the email you'll have a
great follow-up email for your customers to hopefully build that relationship better and make
them repeat customers thank you for watching this video for more videos in the producer marketing
playbook make sure you subscribe to beatstars
