Hi I'm Gary a Mailchimp partner from
organicweb.com.au. We know that if we personalise our marketing we get
better results. Fortunately in Mailchimp it's incredibly simple to personalise
our email marketing. I'll show you how we can insert the first name into an email.
So in Mailchimp itself I'm in the email marketing campaign builder.
I'm going to
click "Edit design" and then wherever we have a text block I can click to edit it.
Of course I could have added a text block where I want my greeting. I'll put
my cursor, add my greeting such as "hi" and I want to include the first name for
each recipient so all I do is I click the "merge tags" button in the toolbar and
click "first-name" and I might want to add a comma. So each recipient will now be
greeted with their own first name. I could also add that into the header.
example I want "Mailchimp training" space first name. And that's how simple it is
to personalise your email marketing. Thanks for joining me..