How A Strong Material Technique Can Empower Your Workforce [Podcast]

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Main!

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This is a freshly developed position focused closely on management and tactic. Amanda will be overseeing the total editorial team and guiding us into our exciting future.

Amanda joined me to converse about her new function, articles tactic, management, and how a stable content material tactic, married with a solid editorial team, can empower and inspire your staff.

Just before coming to SEJ, Amanda served as Senior Deputy Editor and Information Manager for HubSpot’s social media group.

SEJ is in this essential instant of progress and scale wherever it’s an exceptionally significant time but an incredibly thrilling time to be entering this setting due to the fact it is a time of terrific alter with maybe a few developing pains. So it is definitely being in a position to see the influence you’re heading to have on this expansion and evolution for SEJ, particularly as it evolves from a website to a whole-fledged media existence, a complete-fledged publication. –Amanda Zantal-Wiener, 20:01

I really like a good company society that does not have to have a handbook to explain to people today how to have a good corporate lifestyle. –Loren Baker, 22:57

There’s a good deal of prospect in broadening the look at that a publication has of news and building editorial information that is not essentially breaking but is still timely and pertinent and consequently newsworthy, and that provides you a little little bit more time to definitely sit with information and believe about what it genuinely usually means and incorporate unique perspectives to it. –Amanda Zantal-Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How Amanda acquired to Hubspot.
[14:52] – What are Amanda’s administration & leadership philosophies.
[18:59] – What attracted her to the SEJ’s Editor-In-Main position?
[24:23] – The material internet marketing plans of publishers vs. individuals of resources and manufacturers.
[35:27] – What else is she bringing into this new function?
[41:40] – What to keep in head when writing content, and do AI tools have a area?
[48:17] – Wherever will she steer SEJ editorial?

Which is what was what drew me to SEJ’s setting. In particular, it seemed like an environment where by there were being a lot of solid-minded smart persons. Everyone I interviewed listened. So currently being equipped to appear from that potent stance and that sturdy position of check out with regard was a thing that stood out to me in the course of the job interview procedure, and that’s not an surroundings, and that is not a workplace dynamic that you locate in way too numerous areas. –Amanda Zantal-Wiener, 21:06

All the things is so multi-pronged now. You have to have a multi-channel solution to information tactic, or else you’re going to slide guiding the start line. That is in all probability the greatest big difference: you have to continue to keep brand consciousness in brain, manufacturer recognition, manufacturer remember, thought leadership, and all of those items. –Amanda Zantal-Wiener, 29:24

As extensive as you have that viewers, you could generally introduce new components and new things.–Loren Baker, 34:02

For far more material like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Hook up with Amanda Zantal-Wiener:

Amanda provides a extensive array of knowledge to the desk. From HubSpot, she has worked as an editor and author for companies these kinds of as Quick Corporation and EcoSalon. In addition, her byline can be identified in numerous media stores, such as Thrillist.

SEJ is fortuitous to have Amanda on board as Editor-In-Chief. Her experience in material tactic and editorial do the job with solid teams of writers and editors would make her excellent for the troubles we encounter as an corporation navigating continuously shifting media landscapes, the place relevance is key!

​​Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Stick to her on Twitter: https://twitter.com/Amanda_ZW

Locate her operates on her site: https://www.amandazw.com/

Link with Loren Baker, Founder of Look for Engine Journal:

Adhere to him on Twitter: https://www.twitter.com/lorenbaker
Hook up with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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