What do a hamburger restaurant chain, a law company, and a sustainable packing company have in popular?
They all use social media to expand their brand name and they all call on the crew at Impact Media to aid them make and regulate their social content.
Started by Luke Thornton and based in the British isles, Impact Media has a wide spectrum of clients. Some substantial, some tiny. Some local, some worldwide. It retains daily life interesting for them and it tends to make Buffer the excellent instrument for producing a reliable presence for these kinds of a wide range of brand names.
This is what Luke experienced to say when we questioned him about the function Buffer performs in his business enterprise:
We have ten in addition customers on Buffer, which implies we take care of about 30 social channels in full and soaring. Social media administration helps make up a substantial amount of money of what we do right here, so Buffer is an essential section of our business enterprise.
A vital component in Affect Media’s secret sauce is their in-residence inventive group. Social media is an more and more visual planet, and acquiring experienced movie and photography as section of their company enables them to produce significant-high-quality written content for their clients’ social channels.
We supply the complete video clip manufacturing package from initial method setting up, resourceful ideation, and storyboarding suitable via to creation companies and publish-generation.
The social information they generate ends up in Buffer, where they plan and plan posts throughout Instagram, Facebook, Linkedin, and Twitter for all of their shoppers in a solitary, basic dashboard.
Buffer makes small business workable for us. We can manage all posts in one place and it is effortless to use. It’s a true lifesaver.
Luke has also shared new aspect requests with the Buffer crew and having that relationship aids both Buffer and Impact Media produce extra value to their customers.
Video is such a powerful medium, and not just on platforms like Instagram. We had been asking for a LinkedIn native online video scheduling feature for a although and when Buffer extra it to their merchandise we were thrilled!
As for suggestions for any company that desires to improve its social media adhering to? Regularity is vital, according to Luke.
The mystery to a wonderful social media system is consistency. Buffer is the best instrument to sustain a reliable publishing program, specially if you’re juggling content throughout multiple channels.