Consumers have developed to be expecting customized, well timed offerings and marketers are challenged with delivering these genuine-time, personalized activities to react to their desires.
As a consequence of this change, enterprises are leveraging consumer-centric strategies to generate smarter engagement throughout the comprehensive shopper journey, capture revenue chances and foster lengthy-time period loyalty. Those that are truly succeeding are generating accessibility to details a movement across their corporation, not just a internet marketing initiative.
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About The Author
Cynthia Ramsaran is director of tailor made content material at Third Doorway Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two many years of editorial/articles internet marketing experience, Cynthia’s knowledge spans the advertising and marketing, technological innovation, finance, producing and gaming industries. She was a author/producer for CNBC.com and produced imagined leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
