the can spam act and gdpr are just two legal protections that directly impact email marketing even the smallest of businesses must abide by them or risk serious repercussions i'm emily this is darlene and we're sharing tips to make sure your email marketing stays compliant and avoids email jail [Music] to start always make sure you have permission to email people on your list or that they're opt-in generally speaking there are two permission types implied or expressed implied permission is used for those with whom you have an existing business relationship so think about an active member of your organization or if you're a retailer they might be a current customer if you don't have implied permission to send a person emails then you'll need express permission express permission is when someone specifically gives you permission to send them email campaigns either by providing you their email address in a subscribe form on your website or by giving you their email address on a physical form header information refers to stuff like the from field or subject line and reply to addresses in your marketing email using misleading or incorrect information to trick people into opening your emails is strictly prohibited by email marketing laws to avoid appearing misleading be sure to include your company name in the from field and make sure that the subject line accurately reflects the content of your email can spam laws stipulate that you must clearly and conspicuously disclose that your email is an advertisement however there's a lot of flexibility with how you can do this you don't need to specifically state this email as an advertisement every time you send one the intention is that you're not trying to deceive your recipients into thinking the email is a personal one email marketing laws in most countries require you include a valid postal address for your business in your marketing emails this could be a po box a physical address or a registered mail receiving company an easy and common location to add your address is in an email footer and conveniently every godaddy email marketing template has one always include a way for recipients to opt out of receiving future emails from you and when you do receive opt-out requests try to address them quickly can spam law state you must honor recipients opt out requests within 10 business days regardless of how you choose to do it be sure your mechanism is clear conspicuous and easy for your subscribers to use handle this situation like a pro by including an unsubscribe link in every single one of your emails so your subscribers can just do it themselves they enter their email address and click submit then you send them to a confirmation page that lets them know they've been unsubscribed practically painless for all parties following these rules will keep you compliant with email marketing regulations in most countries i'm emily that's darlene thanks for watching
