Most things that customers acquire are acquired, not offered. We choose we’re fascinated in a thing and we go shopping to get it. Potato chips, wedding venues and cars are all purchased by people today who set out to get them.
Selling is a distinctive form of advertising. It’s interactive, generous and individual. Advertising brings particular person awareness, connection and tension to every purchaser. And promoting can take time, exertion and revenue.
Several companies imagine they have a new merchandise that will promote itself from the very first day. But that’s not likely.
We shouldn’t disrespect offering by pretending we do not have to have it.