9-3 การส่งเสริมการตลาดผ่านอีเมล (e-Mail Marketing)

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The second topic of this week's learning about managing a professional e commerce website is: Marketing promotion in the digital business era which website development commerce up, it is considered part of the digital business So to build a brand of online store to be successful. Therefore, depending on whether there are strategies such as advertising, public relations. promotion direct marketing or sales through employees to help in stimulating or promote the marketing of our online business or not We can divide the marketing promotion tools used for communicating various content to the target group into 2 types which are offline tools and online tools.

It was found that online marketing tools are popular. Increasingly in the present day. However, there are many reasons. Let's start from the first point, which is low cost, which has a cost that is much lower than advertising or public relations with other media. Currently, the price is in the hundreds of baht. or thousands of baht You can advertise now. It can also be easily edited as well . Next, there are a variety of formats. Can be made in the form of text, sound, still images, animations. or video The third point is individual attack Two-way interactive ads can be created. and straight back to the target audience Or even the needs of the individual who want to be able to create individual ads at all, and finally, the results can be measured immediately. There are programs that can measure click rates and the number of pages viewed. can measure and evaluate results immediately We also found that offline tools can be connected and interact with the target audience to go online For example, QR codes are now being used on print and television media to enable us to visit websites.

And the online content of that brand is more convenient and faster. There are many styles and techniques of online marketing nowadays. There are many ways. including marketing through the website which we will see that there is still doing banner advertising, or even Search engine marketing in the form of paperclip or search engine optimization , email marketing, social network marketing. and the matter of marketing through mobile devices for this week's content I will only introduce techniques that are very popular among entrepreneurs. Digital in the modern era Only three methods will be recommended. Email Marketing Marketing through social networks and marketing through portable device Let's start from the first part of the story. Email Marketing It seems that email maketing is a marketing channel. It's been a long time, right? And we still see it today. Do you believe that? Email marketing is an investment. the most valuable We have found that 70% of leading companies classify email as worthwhile marketing communications with a return on investment, known as roi, short for return on investment. the most compared to Other online media The advantage of email marketing is that it can reach the target audience clearly.

and increase the reputation of the product Build a database of new customers endlessly. as well as being able to maintain a consistent database of existing customers have low cost, high return Create word-of-mouth too and it's quick and easy. It can be seen that nowadays, in the field of email marketing, it is not just about sending emails. Instead, there will be a strategic plan in terms of content, images, colors, and strategies to encourage recipients to make certain decisions. With today's characteristics of good email marketing, where should you start? What is the first thing we see? The subject is the subject of the email because it is the first stage to use the user or recipient of the email. decide to click Or open that email, right? So the subject of a good email, the first one is that it must not be flashy or that it's too fussy. Because it will make the recipient feel that they are in danger too much.

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Use concise and clear words. Including explaining the purpose in simple words, for example, Clearance Sale, 50% discount on all items like this. In addition, the aspect of the content must be consistent with the subject of the email as well. By limiting the text to be concise, not too much or that it must be long and concise to get the essence of everything. Complete. Next is to focus on the main goal. what do you want For example, if you want to sell, you need to focus on promotions. Tell me what promotions are there.

Or if you want a brand pro mode So go ahead and tell me how good our brand is, what are the strengths and weaknesses? Let's be honest. Next is to invite readers to join or want to read by encouraging the recipient to have a feeling of wanting to participate. This e-mail The last topic is to focus on both images and content equally. Because if there is any part too much or too little, it may cause the lack of essence, which can cause boredom. For the last point of email marketing that I would like to introduce is What not to do in marketing Via e-mail is to use the word "should not send random e-mails" here is.

Sending e-mails without studying the target audience That it is people who are really interested in our news or not by using the method to find the name of the email list from the database. Without being filtered or considered before, it will turn your email into spam mail, causing annoyance to the recipient. The second one is to assume because sometimes what you think. With what the customer wants is not the same, so considering these, consider the value of the open lay from various statistics that There is an open rate of reading e-mails. How is the Click Through Rate or ctr value? What is the click-through rate? involved in decision making. and the third one is irrevocable. This must be careful. Must give a chance or must have an opportunity for customers to cancel. Receiving information about our e-mails which expresses feelings show purity make customers feel It's good that it's not an email that bothers him. All of the above is a matter of email marketing.

which is part of the promotion of marketing in the digital business era. Marketing via mobile devices, what issues are involved? This will help us to manage our e commerce website professionally. Do not forget to study in the next topic..

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