6 TikTok Myths, Debunked in 2022

Numerous entrepreneurs have flirted with the plan of striving TikTok, but specific misconceptions have stood in the way.

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For occasion, is not it just a system for teenagers? Especially, teenagers who lip-sync?

To assistance control the confusion, we’ve rounded up a listing of prevalent TikTok myths to help you decide irrespective of whether it justifies a location on your marking roster. Let us dive in.

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Myth 1: TikTok’s viewers is also young.

Models mistakenly think that TikTok is just for teens and young adults. Although it at first exploded in attractiveness with the Gen Z group, TikTok is promptly “rising up.” In fact, 36% of TikTok buyers in 2021 have been in between 35 and 54 a long time old, a 10% boost from the 12 months before.

On top rated of that, 50% of Millennials report going to TikTok in the very last a few months, alongside with 38% of Gen X-ers, according to HubSpot’s 2022 Buyers Trends Report. We forecast these quantities will carry on to increase as TikTok cements itself as a mainstream social platform.

Fantasy 2: TikTok is just for lip-synching and dancing.

When these varieties of films surely exist on TikTok, it’s only the suggestion of the iceberg. As its audience has developed much more numerous, so way too has its content.

These days, you can locate movies that strike virtually any area of interest. For case in point, some of the most popular TikTok types incorporate cooking recipes, attractiveness tutorials, exercise routines, lifetime hacks, and even pet video clips. This also signifies TikTok can function for a assortment of brand names across distinctive industries.

For example, Ryanair, a European airline, is a lover beloved on TikTok with just about two million TikTok followers. DuoLingo, a language finding out app, is yet another preferred with more than four million followers. Then you can find Pink Bull, a well-liked energy consume, with virtually 7 million followers. These are wildly distinctive models, from various industries, that have built a balanced viewers on TikTok.

Curious which manufacturers are winning on TikTok? Check out out this useful guide to get inspired.

Myth 3: If your model is “really serious,” TikTok isn’t really for you.

TikTok has a status for becoming quirky — but if your manufacturer is on the significant aspect, do not permit this scare you absent. Instead, try approaching your model from a distinct angle.

For illustration, get a glance at World Income, an NPR-backed podcast that handles advanced topics about the economy. Not the most entertaining topic in the entire world, appropriate? Yet, it truly is raked up just about 750,000 followers.

From gentrification to mortgages, no matter is also major for Earth Dollars to tackle with a humorous spin. Require convincing? Choose a glance at the following movie that asks, “Is absolutely free shipping truly free of charge?”

If you experience your model is also “really serious” for TikTok, get a notice from World Dollars and method your brand name — and the information you build — from a diverse lens. At the finish of the day, it can be about sharing benefit and providing it in an participating way — and that’s a target just about any model can achieve.

Fantasy 4: You have to have a good deal of followers to go viral.

On TikTok, any individual can go viral. Even accounts with a handful of followers can spark hundreds of thousands of views on a terrific online video.

Its viral nature is a direct outcome of its algorithm. How does it get the job done? The algorithm pinpoints buyers that may well delight in your content material based mostly on their past check out heritage, hashtag lookups, and recent location. Then, it will press your video clip to their feed. If enough people engage with it, the algorithm will share it to even additional people. Subsequent factor you know, you have a viral strike.

This is an illustration: suppose you publish a online video of yourself climbing a mountain. The algorithm exhibits your video clip to customers who are living nearby, as nicely as these who a short while ago searched for mountaineering trails on the platform. It notices a large amount of folks “liking” and commenting on the video, so it shares it to much more buyers.

Prolonged tale short, if you happen to be worried you will not get any traction on TikTok, it can be helpful to keep in mind that the algorithm is on your facet, enabling you to achieve additional people today outside of your instant followers.

Myth 5: For the reason that TikTok films are shorter, users are less engaged.

TikTok is recognized for its brief, bite-sized content material. However, this creates an illusion that end users don’t commit a great deal time on the platform.

The good thing is, this couldn’t be farther from the truth of the matter. In fact, TikTok has an typical consumer session of 10.85 minutes, far exceeding any other social media platform. On top rated of that, customers in the U.S. open the TikTok application 8 occasions a working day on average.

Fantasy 6: TikTok is a fad.

Will TikTok meet the very same destiny as Myspace and Tumblr? When it is really also early to get in touch with, I might argue that it would not definitely make any difference.

For 1, limited-variety video is dominating the social media landscape. If TikTok meets its demise, shoppers will even now crave this information. The viewers may well jump to a new platform, or migrate to an current one. Either way, you still need to have to know how to create participating, snackable articles — and TikTok is the foremost platform to hone this ability.

Second, if you create your manufacturer accurately, no increase or fall of a solitary platform will topple it. If you construct a sturdy group about your brand, it will develop into unshakeable. But in order to do this, you want to go where by your audience is — and, for right now, that could be TikTok.

Back again To You

Let’s conclusion with a single last fantasy: it’s as well late to be part of TikTok.

This is untrue, primarily if your audience is lively there. Even more, its higher engagement premiums, stellar expansion probable, and strong algorithm can take your electronic advertising to the following stage. That claimed, time is of the essence. Brand names that set up a existence on TikTok now can remain ahead of the curve.

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