email marketing analytics how to measure the
success of your campaigns okay so you're doing these campaigns but are they any good are
you making any money is it doing what it should be doing according to industry standards
in this video i'm gonna go through five analytics that you must know and you must check when you're
doing these email sequences if you don't have a good email sequence provider and if you don't
have karcher i don't think you have a good one so anyhow that's my opinion but if you look in
the description below there's a link to kartra i would definitely grab kartra you can watch the
video that it does absolutely free you don't have to opt in you have to give an email or anything
and once you watch the video get this once you watch the video you can get kartra for only
one dollar one dollar check it out man if you if you're doing any kind of digital marketing
you need cartridge the video will explain i promise you now by the end of this video you're
gonna know what analytics that you need to look at what you can do about it and how to make more
money with your email sequences so let's get going don't forget if you haven't subscribed already
hit that subscribe button down there click it turn it from red to gray don't forget to ring the
bell that wasn't good at all don't forget to ring the bell that's much better okay what you want to
do is ring the bell turn on all notifications so you're notified every time i go live or i upload
a video give me a thumbs up if you don't mind feel free to put comments below alright let's
check this out number one number one without this one none of them matter it's deliverability
rate deliverability out of all the emails you're sending out how many of them are actually
getting delivered okay now we shoot for 99 because we want to have good deliverability if we
don't have good deliverability it doesn't matter what the email says what it does clicks none of
that stuff because people aren't even getting it that's why i like cartridge they have a very high
deliverability rate if you are below 97 on your deliverability rate i think you need to look at
how you're collecting emails do people even want to be on your email list it's super important
that you do that so that's the first thing you want to look at without that nothing else really
matters the next thing is open rate open right now this is where a lot of people get tripped up
on open rate open rate is going to be based on one thing and one thing alone your subject line
yeah your subject line if your subject line isn't good and i'll put a link below where you can
download the best subject lines i have a great uh downloadable on that you can grab that but if you
don't have great subject line guys nobody's going to open your emails and the bad thing about that
is if they don't open your emails they don't read your emails and if they don't read your emails
they won't click on your emails if they don't click on your emails you won't have any success
so it's really important that you hammer down this subject line thing the subject line thing
is so very important i can help you out with that i can give you some top subject lines and
understand the purpose of a subject line is to get an email open it's not to tell them what's
in the email it's not it's not a preview email subject line it's a subject line okay so in
your email you may be talking about discounts on survival food like what we have right now but the
subject line i may use maybe i can't believe this just happened it's about over okay you're about
to miss out on this you need to click now please read this it's of utmost importance okay stuff
like that is going to get people to open an email but if you say 20 awful men's shirts today and
they're looking for men's pants or it landed in a woman's inbox well that's not going to get open so
it's really important when you look at these open rates what are you doing what are you doing with
the subject line the most important part of your email and like i said you could improve your open
rate by having better subject lines but you can also a b test it split test it and in cartridge
the software i just told you about it'll allow you to do that so you could do that and you could
tweak that up ideally we like to have about 20 open rate keep in mind the bigger your list the
lower your percent open rate is so that's really largely dependent upon how big your list is you
get over five or ten thousand people and of course your open rates gonna be a lot less um than if you
had you know 300 people on your list or 400 people on your list your intimacy between you and that
uh receiver of your email goes down dramatically the bigger your list gets you know you get email
lists that have millions of people on them and their their open rates very low unless you're in
that category we want to try to shoot for about 20 though number three is click through rate or
ctr now some people have a real misunderstanding of what click-through rate is click-through rate
is based on the number of people that actually opened your email versus how many people clicked
in your email a lot of people think it's how many emails were delivered based on how many people
clicked and that's not true because just because it was delivered if that email wasn't open it
can't be part of click-through rate so please keep in mind this is only based on people who opened
your email and people who clicked on your email what's a good click-through rate we like
to shoot for about three and a half percent if we get three and a half percent we
know we're gonna have thousands of people looking at our offer and with thousands of people
looking at our offer we can make a lot of money okay which is the whole key in marketing online
hello you want to understand what that rate is we want to try to get that up as high as possible if
that click-through rate is not where you want it to be you need to look at your messaging in your
email if you're giving up all your information in the email if you say hey in this video these
are all the things i cover well nobody's going to click to watch your video because you just
told them everything that's in the video if you say in this video i'll explain why x is
happening they almost have to click to find out why x is happening you know we're selling our
products at half price right now but here's what happened to cause us to do that click here
to watch the video oh okay well i want to watch the video just to see what happened so think about
it that way your call to actions within your email are they enticing are they interesting do they
leave a little bit out so that people have to click through to find out what the end of the
story is that's what you want to do inside an email and that'll improve your click-through rate
now we get to number four which is conversion rate what is a conversion rate conversion
rate is the percent of people who clicked and the percent of those people who actually converted
so maybe you're offering a a downloadable pdf out of the people who clicked to go look at that
downloadable pdf how many people downloaded it maybe you're selling a product maybe you're
selling sweaters or t-shirts out of all the people who clicked and saw your offer what
percentage of the people actually bought a sweater or a t-shirt so you see a conversion
rate is when people did the action that you really sent out the email to get them to do a download
watch a video buy a product opt in for something that is your conversion rate that's super super
important because without conversions right you've just wasted your time a good conversion rate is
probably not as high as you think it's around two percent so keep in mind if you have a hundred
people click uh and you have two conversions you did well because you got two percent
that's what two percent of 100 is so keep in mind guys um you need a big list if you want big
conversions don't get discouraged if you're only getting a few sales when you send out an email
because maybe your list isn't big enough yet but keep doing it and it will get big enough keep
putting the products out there keep putting the content out there keep doing what you're doing
okay keep doing it trust me it will build it has built for me over the past decade here's the scary
one number five is your unsubscribe rate when you send out an email ultimately once your email list
gets big enough you're going to have unsubscribers the question is what is an acceptable unsubscribe
rate now keep in mind some people may not want your product anymore maybe they already bought
your product they don't want to hear about it anymore maybe they're trying to cut down on how
many emails they're getting so there's a lot of reason people will unsubscribe it may not have
been that one email uh that was the reason they unsubscribed sometimes i just get too many emails
from a company and i just unsubscribe because i'm not interested anymore or i don't like how they're
writing their emails or whatever the case may be but we want to try to keep that to bare minimum
what you want to do is aim for a half a percent or less half a percent or less if it gets too
high there's probably a reason for it i'd like to put up on the screen some of the reasons why
unsubscribe rates get high now the first one is your email provider is going to look at different
things so it could be if you're using something like cartridge tracking is automatically enabled
and the campaign report will show the following directly in admin the delivery rate okay so you
can look at that and that could be part of your problem how many subscribers unsubscribed okay
that's what we just talked about the next one on here is a click through rate we just talked
about that how many people are clicking next one could be how many times the email was reported
to spam so that's another thing that when you when you look at cartridge you can see how many
times people are reporting your emails to spam next one is how many unique visitors your store
had from the email next one they're going to see is how many times a visit to your store from the
email resulted in items being added to the cart next one up is how many orders were placed by
customers visiting your store from the email and the last one on here is the dollar amount in
sales made from visits to your store from that particular email so if you have something like
cartro man it does a lot of this legwork for you a lot of hard stuff for you it helps you improve so
much more so don't forget in the description below right below there's going to be a link to
cartridge now that link is not something where you have to buy it's not something we have to give
up your email it is a video you can watch that shows you what kartra will do for you watch the
video from beginning to end once you do i think you're going to see the value in it cartridge
is an amazing software it's one of the few things that i choose to be an affiliate with and i
think you're going to love it so click it watch it if you do like it you can get cartridge for only
one dollar through my affiliate link one dollar one dollar is pretty cheap so do check that out
and check out kartra guys thank you so much for watching this video i want to hear your comments
i want to hear what problems you're having what successes you're having do me a favor put it in
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